What the Google Desktop SERP Update Means for Organic Search
On February 19 Google began rolling out changes to its desktop search results, expanding the vertical real estate given to paid search results and eliminating right-rail ads. Here are a few takeaways...
View ArticleMerkle Digital Marketing Report: Q1 2016 Released
We are exicted to announce the release of the Merkle Q1 2016 Digital Marketing Report for download. This comprehensive report covers the trends and changes shaping the digital marketing landscape...
View ArticleGoogle Dominance Grows with Mobile Search
It wasn’t that long ago that predicting Google would struggle in the age of mobile was all the rage. Looking at the landscape of today, however, it’s clear that Google is doing quite well for itself...
View ArticleBranding in China's Digital Golden Age: What Marketers Need to Know About...
It’s no secret that Chinese consumers are among the world’s most brand-conscious buyers. In fact, they’re willing to pay more for branded products compared to their price-driven peers in other markets....
View ArticleIt Sure Looks Like Yahoo is Showing a Lot More Google Shopping Ads
Since Yahoo announced in October 2015 that it had struck a new search ad deal with Google, advertisers and analysts have been left to wonder if or when the agreement would lead to any meaningful...
View ArticleGoogle Shopping Campaigns Webinar: 3 Important Areas of Focus
Join us on Wednesday June 01, 2016 at 2 PM ET as AnnaMarie Thomas, Partner Manager for Google Shopping, and Todd Bowman, Director of Feed Management at Merkle, go over three of the most important areas...
View ArticleWhat You Need to Know About Google Demographics for Search Ads, Including 20...
Publically announced last Tuesday at Google’s Performance Summit but long available for marketers whitelisted into the Beta, AdWords Demographics for Search Ads targeting allows advertisers to adjust...
View ArticleOrganic Search Traffic Down in May? The Google App May Be to Blame
While reviewing natural search performance for several clients in May, an interesting and concerning trend became apparent – organic search traffic is trending downward. This shift coincided with the...
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Expanded Text Ads Latest Example of Paid Search Updates SEOs Need to Be...
In any given week there can be dozens of articles written across the SEO industry about changes in traffic or ranking and how it might be the latest Penguin or Panda or Chupacabra update.There are even...
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Google Testing New Product Listing Ad Filter Buttons on Mobile, Including...
Google Shopping has grown immensely as a traffic source for advertisers over the past year, particularly on phones. Looking at growth by device type, Merkle advertisers saw a 162% Y/Y increase in phone...
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