Google Product Listing Ads Live in Image Search
Google began showing PLAs in image searches on phones for advertisers with PLA campaigns opted into the search partner network in December.
View ArticleMerkle Digital Marketing Report: Q4 2015 Released
Today, we are pleased to announce the release of the Merkle Q4 2015 Digital Marketing Report. This report highlights trends and changes in the digital marketing space, providing data and commentary...
View ArticleBroad Match Modifiers: A Big Difference Between Bing and AdWords You May Not...
There's a huge difference in how Google and Bing define which search queries can match to Broad Match Modifier keywords that could be impacting your paid search performance.
View ArticleMerkle's 3rd Annual Digital Bowl Report Released
We are excited to announce the release of the 3rd edition of the Merkle Digital Bowl Report for download. This report pits Super Bowl television advertisers against each other in judging which brands...
View ArticleGoogle Moves to Require Product GTIN in Feeds
This week Google announced that starting in May all products with assigned Global Trade Item Numbers (GTIN) from the manufacturer will be required to be submitted with the correct GTIN value.
View ArticleBing Ads Match Types Drive Unexpected Traffic
The queries matching to phrase and exact match Bing Ads keywords may surprise many advertisers.
View ArticleGoogle Reducing Right Hand Rail Ads for Desktop Searches
Early data indicates Google is showing fewer ads on the right rail for desktop searches.
View ArticleUsing Customer Match Lists in AdWords Campaigns Targeting YouTube
Google's Customer Match offers advertisers great possibilities for targeting users matched to email lists. Learn how to set Customer Match targeting up for YouTube campaigns and some ways this can be...
View ArticleGoogle’s Right Ads Removal and Fourth Top-of-Page Ad: A Deep Dive into the...
For a change that has drawn so much attention, it is proving exceedingly difficult to find much of a big picture impact on key metrics from Google removing text ads from the right hand side (RHS) of...
View ArticleTablet Brand Organic Traffic Down Significantly Since November SERP Changes
Google's tablet SERP layout is now much different after major changes were made in late 2015. Learn how this is impacting organic performance.
View ArticleRecent Google Shopping Test Replaces Product Titles with Brand Names
Google is always testing various ad formats, both in text ads and in PLAs. One new format that we at Merkle started to notice in January and that continues to show to this day is the replacement of...
View ArticleWhat the Google Desktop SERP Update Means for Organic Search
On February 19 Google began rolling out changes to its desktop search results, expanding the vertical real estate given to paid search results and eliminating right-rail ads. Here are a few takeaways...
View ArticleMerkle Digital Marketing Report: Q1 2016 Released
We are exicted to announce the release of the Merkle Q1 2016 Digital Marketing Report for download. This comprehensive report covers the trends and changes shaping the digital marketing landscape...
View ArticleGoogle Dominance Grows with Mobile Search
It wasn’t that long ago that predicting Google would struggle in the age of mobile was all the rage. Looking at the landscape of today, however, it’s clear that Google is doing quite well for itself...
View ArticleBranding in China's Digital Golden Age: What Marketers Need to Know About...
It’s no secret that Chinese consumers are among the world’s most brand-conscious buyers. In fact, they’re willing to pay more for branded products compared to their price-driven peers in other markets....
View ArticleIt Sure Looks Like Yahoo is Showing a Lot More Google Shopping Ads
Since Yahoo announced in October 2015 that it had struck a new search ad deal with Google, advertisers and analysts have been left to wonder if or when the agreement would lead to any meaningful...
View ArticleGoogle Shopping Campaigns Webinar: 3 Important Areas of Focus
Join us on Wednesday June 01, 2016 at 2 PM ET as AnnaMarie Thomas, Partner Manager for Google Shopping, and Todd Bowman, Director of Feed Management at Merkle, go over three of the most important areas...
View ArticleWhat You Need to Know About Google Demographics for Search Ads, Including 20...
Publically announced last Tuesday at Google’s Performance Summit but long available for marketers whitelisted into the Beta, AdWords Demographics for Search Ads targeting allows advertisers to adjust...
View ArticleOrganic Search Traffic Down in May? The Google App May Be to Blame
While reviewing natural search performance for several clients in May, an interesting and concerning trend became apparent – organic search traffic is trending downward. This shift coincided with the...
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Expanded Text Ads Latest Example of Paid Search Updates SEOs Need to Be...
In any given week there can be dozens of articles written across the SEO industry about changes in traffic or ranking and how it might be the latest Penguin or Panda or Chupacabra update.There are even...
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