Publically announced last Tuesday at Google’s Performance Summit but long available for marketers whitelisted into the Beta, AdWords Demographics for Search Ads targeting allows advertisers to adjust bids and targeting based on searchers’ age and gender. Using performance data for one Merkle advertiser that’s had age and gender targets added to some campaigns in its AdWords account with 0% bid modifiers since October 2014, here we walk through some of the major points that marketers should understand as these targeting capabilities roll out to more advertisers.
↧